Textbooks (1450-2012) R.I.P.

For the times they are a-changin’
– Bob Dylan

Apple’s announcement today is a game changer. Don’t buy it? Let’s look at a bit of history. Remember when we went to music stores to buy CD’s and people laughed at the idea of an online digital music store? Remember Blockbuster and the idea of renting DVD’s and people laughed at the idea of streamed TV and movies?

Remember textbooks?

Publishers have a real opportunity here to come off as the good guy here. The music industry learned the hard way that the more you fight change, the more you’re going to lose. The movie industry chose to ignore this lesson. Look what happened. Are the publishers going for the three-peat this early in the 21st century?

One thing is for sure, the future isn’t what it once was.

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